Jason was a fastidious, nerdy, geometrophile – and thinking through his perspective on an issue brought ideas that we wouldn’t otherwise have focussed on. Usually the process of using empathy is to imagine someone elses needs, but invariable sees your own experiences and priorities taking a large role.

The approach of using stories in particular was a great help, as the other designers in our team could each describe a scenario and add to the depth of the solution through articulating different needs, experiences or approaches.

We ended up with a geometric sushi generating phonebooth … not something we’d have typically designed if we’d taken approaches we were all familiar with.

Doge says: Such design thinking, very idea generating. Wow!