1) Describe your experience of creating personas from different users’ perspectives gathered in the interview data. Was there enough commonality between the 4 people interviewed to form a coherent persona? Or did it make more sense to create a second different persona?

This exercise initially required two group members to explore their interaction with an experience. We decided to focus on our last experience going to the supermarket. I found this process pulled together a significant amount of information that on face value, was only sporadically linked. Once we brought together the other two group member’s data it became obvious that we had two potential personas, each sitting on opposite ends of the spectrum in terms of expectations, frustrations, quality and frequency of shopping.

2) Do you think your final persona was successful in generating empathy with users? What would you change to make it better?

I think the final persona that we had created (formed from my interview data and one other group member) had somewhat covered the majority of our user needs to facilitate empathy, however, we did need to gloss over feedback that we had deemed as minor and unimportant. I think the limited amount of user feedback is the main aspect that would need to change to make this process better. A larger number of users interviewed would allow for us to find more detailed patterns within the data which would have provided stronger personas.

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