> Describe your experience of creating personas from different users’ perspectives gathered in the interview data. Was there enough commonality between the 4 people interviewed to form a coherent persona? Or did it make more sense to create a second different persona?

Creating personas was really an interesting experience. However, it had become a bit difficult when we were trying to decide on the variables and map the interviewees on each variable. Our group spent quite some time on identifying the variables, especially when our answers were not in a ranked order, but just some ideas about the product activity.

Within our group, there are two students living in the city and two professionals staying in suburbs. The experience within each group actually was quite similar, but differs from the other group’s. However, we did generate some commonality between all of us, which were the ‘location’, ‘merchadise’ and ‘freshness’. I would say it was enough commonality between us to form a simple persona, but it would be more detailed and make sense if we could create a second different persona.

> Do you think your final persona was successful in generating empathy with users? What would you change to make it better?

As we generated the final persona based on both students and professionals’ experience, I would say our persona basically generated empathy with most users. If we are only allowed to make one persona, I will try to make the interviews longer and covering more users to make a more comprehensive persona. If we are allowed to make several personas, I thing I will try to make personas for groups first, then compare and generate the commonalities to get my final persona.

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