Describe your experience of creating personas from different user’s perspectives gathered in the interview data. Was there enough commonality between the 4 people interviewed to form a coherent persona? Or did it make more sense?

For this exercise of building persona, we started with interviewing different people in the group with different topics. However there were only 3 people in our group, so person A was asking about the experience going to supermarket to person B and person C, then person B was asking about the experience of using public transports to person A and person C, and lastly person C asked person A with the experience of going to the supermarket, and asked person B with experience of using public transports. After the interview, we made several intervals which variables are related to various aspects, in both ‘continuous form’ or ‘multiple-choice form’. The creation of persona out of the making of intervals are not too difficult, since we have done the similar stuff (which is the selection of ideas/parameters that have similar potential causes) from last week’s affinity diagram making, however the process of thinking which similar parameters can be categorised into certain categories based on the interviewee’s needs was challenging. To have a good persona built, I think it is important to have a little understanding of the interviewee’s attitudes of their daily lives and needs, such to build an empathy with them, thus making a better persona. Since there were only 3 members in our group, I have to say it is very hard to build a good persona, since there are always some similarities of parameters between 2 group members. In order to form a coherent persona, we had to carry out more broad range of parameters to be used for comparison. Personally, I think the more people in the group, the more difficult it becomes (since there are many parameters that are shared between different people), however the better persona can be built (since the persona is contributed by many parameters).



Do you think your final persona(s) was successful in generating empathy with users? What would you change to make it better?

The persona that our group built was successful in generating empathy with the potential user, however not to a good extent, since there were lacking many parameters that can contribute to the persona. In order to make the persona better, personally I think:

  1. Have more people in the group, so there are more parameters to be used for comparison, and more the comparisons, the better persona will form.
  2. When carrying out the intervals, think more deeply into each parameters that have been mentioned in the group, so to create potentials of other parameters that shared the same idea (for an example, if the initial parameter is ‘what sort of stuff do you buy in supermarkets’ and food is an option, then another parameter can be ‘what kind of food do you buy in supermarkets’.) It may not seem very useful in the first sight, however it will help later in determining the categorisation of parameters.
  3. Concise ways of narrowing down the initial parameters.

There are certainly other things to improve, but personally I think these 3 factors are the most important ones to make a good persona.