Describe your experience of creating a single persona from different users’ perspectives gathered in the interview data. Was there enough commonality between the 4 people interviewed to form a coherent persona? Or would it have made more sense to create a second different persona?

Our group chooses the topic as “Supermarket shopping” since it’s a weekly routine for everyone we had enough talk about the topic. I really surprised to see the common patterns in our life style and set of routines in everyone shopping experience. We learn some tricks and good planning process on shopping, using app for checklist, Offers, rewards, etc.

Once we put all the interview data and start finding the pattern we could able to find three of the group members who are from Asian culture had similar patterns in the shopping routine compare to the one from native(Australian).

Asian background people more concern about the saving on weekly shopping and attracted by the rewards than brand conscious, Native people vice versa more priority for brand than saving. This characteristics made easy to create 2 separate persona.

We thought it’s good to create one persona to represent the 3 members who had similar patterns in the shopping experience and another one for the other one who had a unique pattern. We could find the clear different in two persona and thought it make sense to create 2 persona.


Do you think your final persona was successful in generating empathy with users? What would you change to make it better?

Yes of cause. Our final persona was the imaginary person who is the representation of all three members who are migrants from Asian background and common motivation for saving on shopping and attracted by offers and incentives.

We draw the image of the person with all three people similarities and came with the really nice punch to describe the Persona’s shopping thought “Budget Savvy”