Describe your experience of creating a single persona from different users’ perspectives gathered in the interview data. Was there enough commonality between the 4 people interviewed to form a coherent persona? Or would it have made more sense to create a second different persona?
This was a super interesting exercise in the end! There was definitely some overlaying traits between all 4 interviewees, mostly in terms of their frustrations over catching public transport (ie lack of train-bus or train-train connectors, overcrowding, lack of traveler courtesy, etc). There was, however, less overlaps in terms of work status and personality profile.
Certainly not enough commonality between all 4 interviewees for one persona, hence we gave birth to Dish the Legendary Traffic Avoider and Danata the Young Professional (see images).
Do you think your final persona was successful in generating empathy with users? What would you change to make it better?
The persona I closest identified with, Dish the Legendary Traffic Avoider, has motivations and frustrations that are reasonably common amongst the PT user community, so he would generate a fair amount of empathy amongst users. He probably needs to work on his life story, as that is very generic and also a tad bland and boring. Not a whole of empathy generation going on there.
Then again, he might just not have much of a life.