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exercise 01 and 02: interview instructions and generating personas instructions

For the interview, we chose to focus on ‘going to the supermarket’. We then asked questions such as:demographic data, reasons for going to the supermarket, how often you eat out per week, how long do you spend in the supermarket, how often do you shop hungry, how many bags of shopping do you end up having etc.

Following the interview, we identified the variables and mapped out the answers in a table of line graph. In this way we were able to see the potential patterns between users such as Cecile doesn’t go shopping often because its further away and not on a convenient route whereas Sam goes quite frequently as he lives very close to the supermarket and its ‘on the way home’.

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exercise 03: user profile

From the interviews, we collated a series of patterns and goals in which were used to create two distinct personas. These personas were then used to represent the diverse user needs we had such as convenience, saving money or stress relief. As a group we discussed our individual narrative personas. We decided that the two personas, Derek and Cindy, represented a diverse cross section of the community but more personas should be created to create a larger range.

r e f l e c t i o n s

01/ Describe you experience of creating personas from different user’s perspectives gathered in the interview data. Was there enough commonality between the 4 people interviewed to form a coherent persona? Or did it make more sense to create a second different persona?

Through the experience of creating personas from different user perspectives, I was able to empathise deeper with the supermarket users. Creating personas allowed me to represent a group of users through one persona and keep everyone concentrated. In this exercise, due to the polarising data collected such as, Cecile doesn’t go shopping often because its further away and not on a convenient route whereas Sam goes quite frequently as he lives very close to the supermarket and its ‘on the way home, we thought it was best to create two different personas to acknowledge the diverse users.

02/ Do you think your final persona(s) was successful in generating empathy with users? What would you change to make it better?

I think through the creation of the two personas we were able to represent a diverse cross section of the community. These personas were able to reflect the interview data and patterns we identified and allow us to empathise with the user. However, in the future, I think the personas should be more multifaceted to accommodate the wider community of supermarket shoppers. This can be done through a deeper development of the user’s narrative.

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