1. How did this exercise help you build empathy with prospective users?

This exercise let me get in touch with a new method called affinity notes to collect information and construct information. Such method does help us to get an deeper understanding from users’ perspectives. Because compared with other methods I used to contact with, the process of building an affinity diagram is divided into three stages which can help you collect any kinds of detail requirements of users from different conditions and then determine a finally overall design direction through layers of summery. Such process can get a conclusion which does be more empathy with prospective users compared with other methods, because all initial users’ data come from different individuals in the interpretation session and these information called affinity notes to build a affinity diagram. This diagram really reflects the needs from every user, because the affinity notes consider every requirement from different people facing different situations. Therefore, the information which can truly satisfy users’ needs from different aspects could be allowed to continue to build empathy with prospective users.


2. How did the clustering of information help you to understand user needs?

Through the clustering of information, let me understand the different requirements of users from their conversations. The information does not appear to be abstract but more specific.

After layers of summary, we will get general direction to define the users’ needs. Although the final direction is general, it is still to be very specific, since it really conclude a plenty of detail information to describe what the users really wants.

Therefore, the clustering of information does can help me understand the user needs in a deeper way.

3. What was difficult or challenging with the technique? How would you do it better next time?

The biggest challenge may happen at the first stage of summary. Too much detail information from various interviews seems trivial but important. We need to classify them into several bigger categories. During this process, we will be hesitated, considering over again or put them away temporally. Since we do not know how many categories will appear in the end, every initial information should be thought carefully, this process seems to be hard.

I think how to do it better partly depends on our experience. The more experience we have, the next time if we come across the same or similar information we can quickly have a reflection of their higher-up category. In addition, we can have more time and be more unhurried to think about some other special information(user needs). So the process may be easier.