My team’s character profile:

– Extreme user type: Money Spinner

– Bruce Kutcher / 35 years old / Lives in Miami / He loves gambling, making business out of everything, luxury cars, expensive clothes, watches, being around influent people (political and social), very religious (catholic) and most of his fortune was inherited by his family.

1. How did taking the position of an Extreme User influence your thinking in relation to the design challenge? Was it different to how you usually generate ideas and empathy?

Well, in my opinion it was a really funny and at the same time a very interesting activity. Usually my way to work with clients is to analyse their needs having always my feet on earth.

I don’t know how useful is taking a character’s profile to the extreme in a real life situation, but definitely as a way of throwing ideas or brainstorming is great. You have a wider panorama of the things that can be done with your client.

2. Did any of the other design thinking techniques (design provocation cards, stories, storyboards, etc.) help you to work through ideas and collaborate with your group members?

In my team, fortunately creativity always flowed so we didn’t need the provocation cards at all. The design techniques that were really helpful to show and understand our character’s needs were the story followed by the storyboard. Comparing the stories between my team members enriched our final solution big time.IMG_9322 IMG_9323