How did this exercise help you build empathy with prospective users?

As before, I did not know that the potential need of the user can be analyse through some method. This kind of technique is helpful for those who want to improve the user experience of their product.

How did the clustering of information help you to understand user needs?


The article I read is about travelling, I highlight the text with the statement of user interests(), need(hotel), issues(reservation), motivation(advise) and cluster the information with my team mate. And after we put them together, It is very clear that the user is mainly care about the food, weather, reservation, feeling. Some of the user like to have a plan before travelling.

What was difficult or challenging with the technique? How would you do it better next time?

The biggest challenging of the technique is that I need to read a very long article to identify the user’s interest, need, and issues. If a website use this technique to build empathy with their customer, it will take a lot of time. I think a better way to do this is  using some format in the interview or comments.