This week in tutorial we were given the design challenge of pitching ideas for Telstra’s ‘Payphone of the Future’.

I really enjoyed this exercise.

Although my group and I made the happy mistake of designing for 1000 years in the future (instead of for 10-20 years from now), I think we came up with some fantastic and interesting concepts.

1. How did taking the position of an Extreme User influence your thinking in relation to the design challenge? Was it different to how you usually generate ideas and empathy?

I think this was one of the main reasons why I felt extra inspiration for this design challenge. The idea of the ‘extreme-user’ helps make everything exaggerated and stylised, which then leads to creation of more depth of character and story. Imagining a character with a strong and deep backstory and locations really catapulted the flow of ideas for the product. Although I found, when as a group, we had to merge our ideas, this was more challenging, as we all individually had such strong visions, which I guess is a testament to the method, and which was quite fun to discuss and analyse.

2. Did any of the other design thinking techniques (design provocation cards, stories, storyboards, etc.) help you to work through ideas and collaborate with your group members?

Definitely a strong sense of story was a key technique for me today. I also found the provocation cards a very handy tool when idea-flow would decelerate. I found discussion and sketching very handy also, but didn’t complete a storyboard in the time-frame.

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