Describe your experience of creating a single persona from different users’ perspectives gathered in the interview data. Was there enough commonality between the 4 people interviewed to form a coherent persona? Or would it have made more sense to create a second different persona?

The interview and discussion process was informative and free flowing. My interview partner and I came up with many interesting categories related to the cinema experience and areas for further analysis. Our group of 4 were all similar age and demographic, so comparing, analysing and discussing data we had gathered and then creating a single persona was not difficult. I suppose we could have created two different personas from the data, should it have been required – one a more regular cinema-goer and one a more occasional visitor.

Do you think your final persona was successful in generating empathy with users? What would you change to make it better?

I feel the persona our group created was perhaps a little wishy-washy and broad or general in a lot of areas, but still it fulfilled a lot of the requirements. More specific backstory and motivation would be helpful for generating empathy.