Abhiruchi Chhikara – achh2452

How did this exercise help you build empathy with prospective users?

Through the various interviews, we were able to develop a unbiased view of what users want. Each interviewee had their own needs and wants but there were definitely a lot of common motives. Additionally, each person interpreted the data differently giving interesting insights based on phrases the interviewee used.

How did this clustering of information help you understand user needs?

Clustering helped me find areas of focus, areas that could potentially be designed for. It also helped make sense of all the information collected which can be very overwhelming to design for.

What was difficult or challenging with the technique? How would you do it better next time?

It was hard to change the collects needs and wants into an insight. Everyone had different views so coming to a conclusion was challenging.  Now that we have done it once, it will definitely be more clear next time. I think a small thing that will help is having the same sticky notes, having different unconsciously creates another category causing the whole process.