Abhiruchi Chhikara (achh2452)

1. Describe your experience of creating a single persona from different users’ perspectives gathered in the interview data. Was there enough commonality between the 4 people interviewed to form a coherent persona? Or would it have made more sense to create a second different persona?

It was a interesting way of creating persona. Having different people interview each other meant a wide range of questions as well as some common themes also emerged.  It was easier to make one person as the 4 people where of similar age and similar lifestyle.  However there was possibility of breaking it up into 2 personas, one being a movie buff who was frequent cinema goes,  loved the luxurious experience and best technology;  another one who was not as frequent and would only for  good movies over frequent visits as well as go for the cheaper options.

2. Do you think your final persona was successful in generating empathy with users? What would you change to make it better?

I think the persona was still a little general. Although with 4 different views we were able to empathise with the users but I am sure with a bit more digging we could further refine the persona.


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